FAIR IS LOVELY BUT DUSKY IS BEAUTIFUL
Yesterday I was watching TV with my 4 year old niece when suddenly I saw an advertisement of Fairness cream showing how it is a certified Fairness cream and how it can turn a dusky complexion into fair one. My niece asked me with all her innocence “Didi I have a friend called Rakhi who has a black skin tone! So she is not beautiful according to this ad! Isn’t she? I Kept mum for a while and realized how logical yet simple her question was! For the time being I made her understand why this advertisement and many other ads like this have got it totally wrong about the concept of Beauty which I believe she understood. But it made me wonder about how many Indian men young an Old still have a perception rooted in their minds where ‘being fair’ equals ‘being beautiful’.
This is a fact among Asians settled abroad too who seem to feel more insecure about their tanned skin hues as compared to the fair-skinned nationals who surround them. As a matter of Fact It was once reported that thousands of British Asian women suffer horrible skin injuries, even cancers, due to their continuous experimenting with fairness skin creams. Now, we have our leading superstars like Shahrukh Khan advocating the same to men too!
I personally endorse the theory that dark skinned or the typically dusky-skinned Indian women can be as beautiful and appear even more appealing than their fairer counterparts on any day of the year and this is why:
My two best friends are dusky-skinned ladies and I often complimented them on the ‘chocolatiness’ of their skin. Surprisingly, my flattering remarks would often be shot down with these women opining that they just weren’t at par with the craving that the whitish skin induces—I would like to clarify that this just isn’t true. Every skin type has its own individuality. Dusky skin, sported by the much worshipped on-screen beauties like Lara Dutta, Bipasha Basu, Sameera Reddy and Kajol, have an aura of exoticness. Fairer skin might seem more appeasing and the reddish hue it takes upon being touched to the slightest degree does appeal to the male psyche but I equate duskiness with a degree of carnal appeal. There is something about well-moisturized, earthy-colored skin that makes it look more supple, younger and flawless as compared to the fairer hue
I am not much of a party-going soul but from whatever outings I have managed in the presence of beautiful women, one fact has surfaced rather clearly. Without their concealers, toners and other cosmetic weapons unknown to the male species, very few women can boast of a naturally blemish-free skin. Those who are fairer seem to struggle a lot more with hiding these blemishes since the most advanced of make-up solutions can come-off or give embarrassingly-visible clues that the skin has been tampered with to camouflage the underlying menace of skin problems. Dusky ladies have a clear advantage here as their skin reveals the least and is automatically geared towards concealing a lot.
For today’s Photoshoot I chose to represent the beauty of a Dusky women.
I Heard some bollywood celebrities like Kangana , Ranbir Kapoor and Abhay Deol (who is actually new in this list) are simply boycotting the hefty amounts offered by these cosmetic companies who have actually made this trend as their business and shamelessly promoting it. Today people are in a rush to get themselves tanned or obtain a dusky complexion in order to stand out of the crowd and gather attention. And here I am dreaming for a world where fairness and skin tone will never be labeled as a parameter to judge beauty. I wish this day comes soon because at the end of the day it’s a beautiful heart that sails through all expectations of happiness and longevity.
FAIR IS LOVELY BUT DUSKY IS BEAUTIFUL